- GeForce NOW Ultimate members can claim a free Borderlands 4 Golden Key reward.
- SteelSeries Nimbus Cloud controllers and Arctis Nova 5 headsets are being given away.
- New “Install-to-Play” feature allows instant streaming of over 2,200 Steam titles.
- NVIDIA is upgrading more data centers to RTX 5080-class power, with Ashburn, Portland, Dallas, and London now live.
- Ten new games have been added to the GeForce NOW library this week, including Pax Dei 1.0.
What’s New / Why It Matters
NVIDIA is continuing to enhance its GeForce NOW cloud gaming service with a series of member-focused initiatives. This week’s announcements highlight exclusive rewards, hardware partnerships, and significant infrastructure upgrades.
The introduction of the “Install-to-Play” feature is particularly noteworthy, drastically reducing the friction for accessing a vast library of Steam games.
For gamers, these updates translate to more value and convenience. The Borderlands 4 reward offers a tangible benefit for loyal Ultimate members, while the SteelSeries giveaways provide opportunities to snag premium gaming peripherals. The ongoing rollout of RTX 5080-class hardware means improved performance and lower latency for an increasing number of users.
At a Glance
| Item | Details |
|---|---|
| Borderlands 4 Reward | Free Golden Key for GeForce NOW Ultimate members (available through Sunday, Nov. 16, while supplies last). |
| SteelSeries Giveaway | Nimbus Cloud controllers and Arctis Nova 5 headsets (giveaway ends Thursday, Oct. 30). |
| Install-to-Play | Enables instant streaming of over 2,200 opted-in Steam titles. |
| RTX 5080-Class Upgrades | Now live in Ashburn, Portland, Dallas, and London. Atlanta coming soon. |
| New Games This Week | 10 new titles added, plus Pax Dei 1.0. |
Performance & Benchmarks (Claims)
- GeForce RTX 5080-powered servers are optimized to deliver the highest frame rates and lowest latency for an ultimate looter-shooter experience in Borderlands 4.
- The “Install-to-Play” feature allows instant play of over 2,200 Steam titles without waiting for them to be added to the cloud.
How to Use It
- Claim Borderlands 4 Reward: Ensure you are a GeForce NOW Ultimate member. Watch for an email notification to redeem your free Golden Key. The reward is available through Sunday, Nov. 16, while supplies last.
- Enter SteelSeries Giveaway: Follow the GeForce NOW X account for details on how to enter the giveaway for SteelSeries Nimbus Cloud controllers and Arctis Nova 5 headsets. The giveaway ends Thursday, Oct. 30.
- Discover New Games: Open the GeForce NOW app and check the new game rows. This week includes 10 new titles and the 1.0 release of Pax Dei.
- Utilize Install-to-Play: For supported Steam titles, the “Install-to-Play” feature allows you to stream games directly from your library without pre-installation on the cloud server.
- Experience RTX 5080 Power: If you are in Ashburn, Portland, Dallas, or London, your sessions may now be powered by RTX 5080-class hardware for enhanced performance.
- Try Steam Next Fest Demos: Navigate to the Steam Next Fest row in the GeForce NOW app to stream demos of upcoming games.
Pros & Cons
- Pros: Exclusive rewards for members, valuable hardware giveaways, significant performance upgrades with RTX 5080-class servers, “Install-to-Play” feature greatly expands game accessibility.
- Cons: Borderlands 4 reward is limited to Ultimate members and available for a specific duration. SteelSeries giveaway is time-limited and participation is not guaranteed. Not all Steam games are yet supported by “Install-to-Play”.
FAQ
How do I get the Borderlands 4 reward?
GeForce NOW Ultimate members are automatically opted in. Keep an eye on your email for a notification on how to redeem your free Golden Key. The reward is available through Sunday, Nov. 16, while supplies last.
What is “Install-to-Play”?
Install-to-Play is a new GeForce NOW feature that allows premium members to instantly stream over 2,200 opted-in Steam titles directly from their cloud library, eliminating the need for lengthy installation processes.
Which regions have received the RTX 5080-class upgrades?
As of this announcement, Ashburn, Portland, Dallas, and London have received the RTX 5080-class power upgrades. Atlanta is slated to be the next region.
How long is the SteelSeries giveaway active?
The giveaway for SteelSeries Nimbus Cloud controllers and Arctis Nova 5 headsets runs through Thursday, Oct. 30.
Availability & Pricing
The GeForce NOW service has various membership tiers, with the Ultimate tier required for the Borderlands 4 reward. Specific pricing for membership tiers can be found on the official GeForce NOW website. The Borderlands 4 reward is available through Sunday, Nov. 16, while supplies last. The SteelSeries giveaway concludes on Thursday, Oct. 30.