Unified Label for Sponsored Content
Google is updating the way advertisements are displayed on Google Search, consolidating all text ads under a single, larger ‘Sponsored results’ label. The new label remains visible as users scroll through the results page, aiming to make it more apparent which listings are paid content. This approach is designed to maintain what Google describes as “industry-leading standards for ad label prominence.”
New Controls to Hide Advertisements
In addition to clearer labeling, Google is introducing a ‘Hide sponsored results’ control. With one click, users can collapse text ads, allowing them to focus solely on organic search results. The option is available both at the top and bottom of the search results page, and the label will appear above or below AI Overviews when applicable.
Consistent Experience Across Platforms
The update does not change the number or size of ads displayed; users will still see no more than four text ads grouped together. The new labeling system is being rolled out globally on both desktop and mobile devices. Other ad formats, such as Shopping ads, will also adopt the updated labeling, with product ads marked as ‘Sponsored products.’
Focus on User Navigation and Transparency
Google reports that internal testing showed the redesigned labels help users navigate search results more easily, particularly at the top of the page. The changes reflect ongoing efforts to enhance transparency and provide clearer distinctions between paid and organic content on the platform.
Rollout Timeline
The new ‘Sponsored results’ labeling and ad hiding controls are currently being deployed worldwide and will soon be available to all users across desktop and mobile platforms.